Mere Exposure as a Signal: Company Objectives and Research Propositions
نویسندگان
چکیده
منابع مشابه
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Zajonc's thesis that "mere exposure" enhances attitudes is both novel and intriguing. In its general form, this hypothesis seems to challenge the time-honored maxim of Familiarity breeds contempt, and rejects the traditional reinforcement theory whereby positive adient responses are established through conditioning and association. Zajonc presents two main lines of evidence in support of his hy...
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Gustave Caillebotte was a painter, a collector of some of his colleagues' most renowned works, and a major force in the creation of the late 19th century French Impressionist canon. Six studies are presented as a naturalistic investigation of the effects of mere exposure to images in his collection and to those matched to them. The probabilities of cultural exposure to the 132 stimulus images w...
متن کاملThe Mere Exposure Effect and Classical Conditioning
This study investigated Zajonc’s hypothesized link between the mere exposure effect and classical conditioning. In the first part of the experiment, participants were presented a photograph of a person. Each photograph was followed by a presentation of an emotionally positive image, a neutral image, a negative image, or a blank screen. Then, participants were asked to rate the faces presented t...
متن کاملStimulus recognition and the mere exposure effect.
A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli perceived without awareness produce substantially larger exposure effects than do stimuli that are consciously perceived (Bornstein, 1989a). However, this finding has not been tested directly in the laboratory. Two experiments were conducted comparing the magnitude of the exposure effect produced by 5-ms ...
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ژورنال
عنوان ژورنال: Journal of Marketing Theory and Practice
سال: 2016
ISSN: 1069-6679,1944-7175
DOI: 10.1080/10696679.2016.1205448